Baudrillard clearly defines how various things like Disney, multi-media advertising and many other sources have replaced the stimulus of the real for us and how our media culture has become our reality. We have never seen the real societies and thus the simulacra of these cultures is what becomes real to us about these cultures. Archeologists dig them up and create simulations of their cultures in museums that we see. Another and maybe even better example would be how we relate to ancient cultures. The simulation is real to us not the real place. We see people and places on TV that we have never been to yet we know them visually as if we had. For instance, we are all familiar with various commercials and other forms of advertising that are creations, sometimes of non-real visuals and events, to promote products. The simulacrum is true." Baudrillard points out very clearly how our modern culture is contrived of images and other stimulus from media sources and simulations rather than what is considered real and how it becomes what is real to us by perception. "The simulacrum is never that which conceals the truth-it is the truth which conceals that there is none. Baudrillard uses the concepts of simulacra-a copy without an original-and simulation to display how perceptions of ‘reality’ are altered bases on cultural stigma. This is the first full-length English translation of the French novel in postmodernism by Frenchman Jean Baudrillard. In the movie you will note when Neo gets the wooden box to five the 3.5" floppy to the guy at the door in the beginning the box is designed to look like a book with the cover title of this book. Needless to say this aroused my own curiosity enough to read it as well. He claims that this book was one of three in a list of required reading (along with Out of Control by Kevin Kelly and Introducing Evolutionary Psychology by Dylan Evans and Oscar Zarate )that the actors must experience before even viewing the movie script. In The Matrix Revisited Keanu Reeves talks about the script, the authors, and how he was introduced to it. First I must admit that what brought me to even find out about this book was the movie The Matrix.
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